Engage, excite and delight with creative strategy.

Strategy, brand design, content, digital, social media and marketing services to elevate your brand.

Kia Ora.

I’m Jess, a passionate brand builder and strategy simplifier.

I help organisations navigate brand, customer and creative engagement to build simple effective marketing content and strategies.

For more than a decade, I’ve partnered with start-ups to large enterprise to elevate their brand experience. I’ve worked within technology, health, biotech, medical device, fashion, consumer electronics and construction.

Whether it’s consumer, business direct or a mix of both, I can help you create and capture moments of buyer delight. Originally a designer, I am able to support creative conceptualisation, direction and execution and have led both small to large high performing marketing teams to build brands with impact.

I’d love to chat with you about your business or project.

Creative
Services

  • Helping develop differentiated marketing strategies that support commercial objectives and customer activation. Simplifying complex problems or capitalizing on opportunities for growth, I can assist you with developing a unique strategy to support your brand in market.

  • With extensive experience in developing differentiated brands globally, I can support you to elevate your brand design and experience to stand out in the crowd and connect with the customers who you want to be in front of.

    With the voice-of-customer in every brand story, getting in front of your ideal audience in compelling and creative way's is just the tip of the iceberg!

  • Crafting content that compels customers to engage with your brand whichever channel fits your audience and strategy.

    Whether it's to improve reach, generate leads, capture territory, nurture adoption or improve conversion, I can help create stories and moments that matter - when they matter to your customer most.

Portfolio

Experience

  • Global Creative Brand Management | Medical Device

    Senior leader creating and managing the Global Creative Operations function.

    Creative direction of omnichannel brand and digital campaigns and customer activation across US and rest-of-world.

    Led significant global brand refresh including visual identity redesign to elevate customer experience and engagement.

    Management of AROA ECM foundation technology and Endoform outpatient wound care product portfolio including full product lifecycle, GTM and brand positioning strategy.

    Led physician focused website project to improve education, engagement, adoption and utilisation.

    Development of extensive sales support tools and resources.

    KOL influencer content and speaker engagements leveraged for advocacy programs.

  • Marketing Management | Health Smart Tech

    Led development and launch of June 365 start up brand for Fisher & Paykel Technologies through to IP commercialisation.

    GTM strategy and commercial marketing activation program launch.

    Market research, data insights and product and value proposition project lead.

    Managed creative team to develop brand identity, product positioning, GTM channel proposition and marketing messaging.

    Digital marketing, social community and social media management.

    Website design and development for brand site.

    PR, comms and event management support including launch event roadshow for pilot activation program.

  • Brand & Business Management | Medical Device

    ANZ region SLT NZ based leader with a tenure of 7+ years across a variety of brand and business management roles.

    Supported business divisions with strategic project implementation, service improvement excellence, sales performance, strategic marketing initiatives and wider business strategic growth objectives.

    New Zealand site management including customer experience direct reporting team of 6 and oversight of all business functions.

    2IC Marketing management (ANZ)

    Customer sales activation program development for independent audiology customer segment. Focus on improved account revenue and portfolio mix.

    Event management including conferences, product launch, roadshows, webinars, customer activation international experiences and educational seminars.

    Brand design including digital, social, marketing collateral, sales tools and event content.

    GTM brand and product strategy management.

  • Brand Management | Construction

    Management of Cemix concrete construction brand with one creative direct report.

    Brand design, omnichannel campaign promotion, key account promotions, customer event activation, tradeshow and roadshow events, promotional item campaigns, content creation, digital development project lead.

  • Fashion | Social Media Management & Web Development

    Social media management to drive customer engagement, campaign promotions and improve retail sales traffic instore and online.

    Content development including photography of Diesel, Garcia, Scotch & Soda, NoBrand, Fil Noir collections for social promotion.

    Web development of Indigo Brands B2B retail sales channel strategy.

  • Air Conditioning | Brand & Digital Web Development

    Brand strategy, value proposition, copy and content development.

    Digital design and development of new website www.heatandcool.co.nz.

Get in touch.