Senior leader creating and managing the Global Creative Operations function.

Creative direction of omnichannel brand and digital campaigns, brand and customer activation across USA and rest-of-world.

Led global brand refresh including visual identity, POS, presentation materials, advertising campaigns, marketing materials etc.

Management of AROA ECM foundation technology and Endoform outpatient wound care product portfolio including full product lifecycle, GTM and brand positioning strategy.

Led physician focused website project to improve education, engagement, adoption and utilisation.

Developed sales support tools and resources.

KOL influencer content and speaker engagements leveraged for advocacy programs.